Service Marketing ( Organization that you have chosen ) Essay

Service Marketing ( Organization that you bring forth chosen ) - Essay ExampleThe remainder represents the amount of money that a customer is prepared to blow over for the ambience of the restaurant, including the decor, furniture and furnishing , the music ( and the atmosphere) and the brand experience in general. The Flowchart on attend symbolise and back stage trading operations helps explain this concept. The Flowchart is precondition in Appendix 1. The service operations of Mc Donalds can be defined as the restaurant drama which comprises of various acts, two lie stage and back stage (Lovelock, Wirtz, & Chatterjee, 2007). These acts are further separated by the mold in which they are executed activities prior to the encounter of the product, activities involved in the actual slant of the product and the post-delivery activities (Lovelock, Wirtz, & Chatterjee, 2007). The front stage activities of Mc Donalds comprise of the ambience of the restaurant, including the logo- design (the Golden arches that symbolize the brand), the tag line ( Im lovin it), the attire of the waiters/ waitresses, the decor, lighting, as well as the way tables and chairs are set along with the renowned Mc Donalds character- the clown. ... This is essentially the first encounter. The second encounter occurs when the customer arrives and is escorted to the table that is reserved for him/her. These front stage operations are supported by back stage operations at Mc Donalds such as recording the customers reservations, handling his/her belongings, greeting him/her, preparation and delivery of the meal and use of IT for storing valuable customer information such as the name, address, telephone number and another(prenominal) order details for future use (a key ingredient of customer relationship management). Customers with Mc Donalds are then exposed to the final product that is the meal, when the curtains are raised (Act II). The menu card is given to the customer, along with any recommendations such as Mc Donalds specialties (provided upon the customers request). Another approaching is that the customer proceeds to the order counter himself/herself and by visualizing the orders on the electronic screen, place the order with the Mc Donalds salesman. The skills of the person winning the order are crucial here and any mistakes in taking the order can lead to breakdown of quality in organizations. Thus, the person in contact with the customers well-favored the order is highly trained and has excellent communication skills to avoid such failures. In the next stage, customers at Mc Donalds evaluate the quality of service and it is extremely important that the order is delivered on time. However, guard must be exercised here as too speedy delivery can lead to the erudition that the meal was frozen and has just been re-cooked in the microwave. This was, in fact, one of the insights I got from one of the customers when I brought them the order in less than 10 minutes. Thus,