Advance marketing strategy Case Study Example | Topics and Well Written Essays - 2500 words

Advance marketing strategy - Case Study Example e factors that necessitated the requirement of a CEO was who will be able to maneuver these challenges and meet the company goals and expectations (Stern, Neil & Willard, 2008). They were the resultant effect of not meeting the company’s goals due to the high low pricing strategy. This is a case whereby the retailer has to do with frequent sales so that customers enjoy huge discounts on their purchases at the expense of the company maximizing on its high prices. Declining market share is a clear indication of the weakening value of the country’s currency. Closure of stores translates to loss of jobs and a clear indication of the likelihood of losing on the company’s revenue. To solve this situation there had to be major key actors in restoring confidence not just to the customers but to the shareholders as well. Johnson is one of the major key players in this strategy. He was the CEO of the company at a time when the company was expecting to make the major transition from the high low pricing strategy to the fair price strategy (Dongwon, 2009). He was the vice president at Target in the 1990s during which he saw to it that the mass merchandiser was transformed into a hot retail brand selling stylish and affordable brands. It was at this time that he also negotiated a contract with Micheal Graves who was a designer. This was to be the first of the company’s high end sales that helped to market the company as a high end store. It was intended to give the company a competitive edge over other competitors. With a shift from high low pricing strategy to a fair and square pricing strategy the company would make sales throughout the year. Shopping experience would not be seen as a seasonal affair but as an experience that a customer would choose to have at their own disposal and with their own terms. Another key player was William Ackman who was a major shareholder of the company of approximately 18%.he was very instrumental in advocating for Johnson to take up

Antigone by Sophocles Essay Example | Topics and Well Written Essays - 3000 words

Antigone by Sophocles - Essay Example The ancient Greek play Antigone, written around 442 BC by the famous dramatist Sophocles, has become one of the world’s classics and has been widely published, performed and adapted in many languages and formats across the world. It is a memorable play, characterized by a background of death and destruction, and the strong figures of Antigone and Creon, who are locked in opposition over what is to be done with the dead body of Antigone’s brother Polyneices. Major themes like the duty of a statesman (Creon) to protect his citizens against traitors, the duty of a woman (Antigone) to honor her relatives with a decent burial, and the duty of all to respect the gods are developed in the play. The various characters are depicted taking up positions which demonstrate a number of different heroic qualities. In the opening scene Ismene appears to be timid and she hides behind her gender to avoid facing up to the conflict that is presented to her by Antigone: â€Å"We must remember that by birth we’re women,/and as such, we shouldn’t fight with men† Ismene realizes that she has a duty to bury her brother, but her approach is to back away from that and rely on the mercy of the gods and the dead: â€Å"So I’ll ask those underground for pardon†. Ismene is concerned above all with her image as a woman, and she is very aware of how her actions will make her appear to other people. She wants to be seen as a perfect woman, meek and obedient: â€Å"But I can’t act against the state.... Ismene cannot face up to life alone, and so she speaks out of weakness, and a desire to suffer death in order to spare herself still more suffering later. The lowly Guard is the character who most clearly operates solely in his own best interests. He is afraid of Creon, with good reason, because he knows that he has failed in his duty to watch over the corpse of Polyneices and could face very severe consequences, even death, if he does not make good his error. He has news for Creon, but makes sure that he communicates his concern about his own fate first: â€Å"Guard: I want to tell you first about myself./ I did not do it. And I didn’t see/the one who did. So it would be unjust/if I should come to grief.† (Antigone, lines 275- 277). This pleading makes him look like an unruly child, trying to explain away his conduct in front of an angry father. He also tries to spread the blame amongst his colleagues saying â€Å"Every one of us was responsible./but none of us was cl early in the wrong.† (Antigone, lines 301-302). He did not volunteer to be the bringer of bad news, but was chosen by â€Å"the luck of the draw† (Antigone, line 317) which shows that he is at the mercy of fate, and just following what he has to do, rather than making a moral decision about it. The first instinct that he has is to run away from his job and save his own life. He is not particularly loyal to his employer, but just wants to save his own skin. In the end he sees a chance to redeem himself, and keep his job, by offering up the woman he has caught in the act of burying the corpse. The way that he keeps changing his mind shows that he is willing to act opportunistically, based on whatever