Narcissistic society Essay Example

Narcissistic society Paper Probably most of the people know the myth of Narcissus and about the dangers of falling in love with you. Narcissism commonly is used as a synonym of egotisms and excessive self-importance. In physiological terms egotism and narcissism can be different things, and narcissism springs from an opposite relationship with the self: not self-involvement, but disconnection with oneself. In other words, the key to understand the myth of Narcissus is not that he fell in love him himself, but that he failed to recognize himself in his own reflection. The world of a narcissist is a mirror; he/she spends the life trying to reach the ideal-self, the beautiful image that hides the true feelings of loneliness and internal emptiness. The modern narcissist seeks those reflections in television, Internet, magazines etc. Television and some of the reality shows give an image of idyllic participant, beautiful, charming, powerful and free to do whatever he/she wants.[5] Nowadays, narcissistic behaviour is so obvious that we see it everywhere in our culture. It is even alarming that we live in an age where narcissistic behaviour is so evident. Ironically, one of the best ways for a narcissist to show himself/herself at the moment is reality TV and we (society) initially like narcissists more because of their exploitative behaviour. Reality shows are perfect for them, because of their arrogant behaviour, self-confident and showy personalities. We will write a custom essay sample on Narcissistic society specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Narcissistic society specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Narcissistic society specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 2000 the reality programming shows exploded and many TV channels as well as mainstream networks created a shows like Big Brother, The Simple Life, Survivor and much more. There are many other different types of shows and mostly all of them share one characteristic: they exploit narcissistic behaviour for dramatic effect.[6] In a competition type of shows like The X Factor, American Idol, Hell’s Kitchen, The Apprentice, Top Model, etc. the participants do everything for supremacy and financial awards. It is debatable if their talent has much to do with their win, but it is certain that they get a reward for being ruthless, exploitative, authoritarian, and self-sufficient. It is almost impossible to imagine anyone without a heavy reserve of narcissism carrying on after a dressing-down from one of his or her acerbic judges.[7] Show like Top Model focus on body image, following the contestants as they struggle over and over with their weight and appearance. Since of so much â€Å"stress† the participants usually give the audience bad behaviour, when they break down or on the contrary scheme conspire to grab every advantage of it. It is known that almost none of the scenes of the show are filmed when nothing is happening; the camera usually appears when there is a drama. These shows invite the audience to indulge it’s own narcissistic feelings of superiority, whether by jeering at the TV screen or by posting a commentary on the shows’ websites[8]. Dating competition shows like The Bachelor or Joe Millionaire combine all of the previous shows qualities with more emphasis of duplicity. The prize of this show is a Man, who is known to be very attractive, fascinating, and sometimes even vulnerable. On the television those types of figures become idealized even if in real life they are unsuccessful or egotistical, in other words full of narcissistic characteristics. The shows like The Simple Life, Newlyweds: Nick and Jessica or Hogan Knows Best invite the audience to enter and to understand every day life of celebrities. The aim of these shows is to display celebrities being themselves, in other words, to document how narcissistic personalities cope with every day life. The viewers become grateful and don’t even pay the attention what is really happening in the show, because the â€Å"IT† celebrity gave an opportunity and flattered the viewers by letting them into their world. The biggest problem with this type of show is that the young viewers get confused with what is normal and what is not. In one of the episodes in the show Newlyweds: Nick and Jessica, Jessica asked a question: â€Å"Is this chicken what I have or is it fish? I know its tuna, but why than it says chicken? (Chicken of The Sea is a brand)†[9]. The episode and the question received hundreds of comments, public and media attention, not because it was an unintelligent question, but because the audience felt a connection with the protagonist. Since it received so many feedback Jessica made a public statement saying that she’s just a normal human who sometimes makes mistakes. The audience â€Å"went wild† because they felt that she’s just like them and by that time it didn’t matter that she is multimillionaire recording artist. According to that, the message that is told to the society seems to be one: don’t be ashamed of you are. The phrase that always is an answer to all misunderstandings. Most of the narcissistic qualities: extreme arrogance, sense of specialness, vanity, jealousy, and entitlement, appear in â€Å"diva shows† like My Super Sweet 16, Kimora: Life in the Fab Lane and Keeping Up with the Kardashians. The shows about the celebrities (who in reality are known for being famous just for being famous) let and show all the viewers, who ever dreamed of fame or wealth that it could be theirs simply by demanding it[10]. The participants are known as narcissists, which just let the viewers to become ones as well. The people who succeed on these shows appear to have little knowledge of education or hard work. Instead, they manipulate, act out while living their known fabulous lives.  The show Dr. 90210, The Swan or I Want a Famous Face, glorify the â€Å"improvement† of the body, by any means necessary. These shows might motivate some viewers to make some positive changes in their lives but in general it glories the narcissistic view of body image. However, all of these shows have one function, to entertain. Entertainment programs occupy a bigger part of our daily life, while reducing the attention that we give to news programs or documentaries. There is a greater tendency to choose this new type of television genre, because of its required minimum interpretation, appealing messages and easy understanding. The influence of these shows is massive and it is alarming because it makes narcissism seem completely normal. This narcissism bug has bitten young people, who live in this narcissistic society, and when asked what are your goals in life they answered: â€Å"becoming famous†.  Every man, however hopeless his pretensions may appear, has some project by which he hopes to rise to reputation; some art by which he imagines that the attention of the world will be attracted; some quality, good or bad, which discriminates him from the common herd of mortals, and by which others may be persuaded to love, or compelled to fear him.[11]

Immigration, aculturation and Balkanization. essays

Immigration, aculturation and Balkanization. essays We Americans have a very important decision to make. It will affect the future of our country, maybe even its future existance. Unfortunately, most Americans are not even aware of what's happening. It all has to do with immigration, legal and illegal. When I was a boy, my favorite uncle was my Uncle Fritz. His name was actually John, but when he went to work in the saw blade factory there were already several guys named John. His thick German-Swiss accent quickly earned him the nickname "Fritz" and it stuck. For the rest of his life, he was Fritz. Uncle Fritz came here from Switzerland during the Great Depression in the 30's. As a Swiss-trained machinist, he had no trouble finding a job. He got settled quickly, met and married my mother's sister, bought a house and became a citizen. He went back to Switzerland only once to visit his family there. When he came back to the US, he remarked that he was glad to be "home." Someone asked him "Fritz, when exactly did you stop thinking of yourself as Swiss and start thinking of yourself as an American?" He pondered for a moment and answered "When I realized I was thinking in English." For generations, the waves of immigrants who came to the US thought "job one" was to learn English. They simply assumed that part of being "American" meant speaking and understanding English. They came from Germany, Italy, Norway, Sweeden, Russia, the Ukraine, etc. And they all learned English as quickly as they could. Those who came before didn't coddle them or make any allowances. If you wanted to succeed here, you learned English. This is no longer true. Today, especially but not exclusively among the Spanish speaking immigrants, there are a great number of immigrants who try to retain their old language. They want TV and radio in their old language. They want schools to teach in their old language. They expect bi-lingual instructions and labeling on the products they buy. They expect bi-lingual signage...

Advance marketing strategy Case Study Example | Topics and Well Written Essays - 2500 words

Advance marketing strategy - Case Study Example e factors that necessitated the requirement of a CEO was who will be able to maneuver these challenges and meet the company goals and expectations (Stern, Neil & Willard, 2008). They were the resultant effect of not meeting the company’s goals due to the high low pricing strategy. This is a case whereby the retailer has to do with frequent sales so that customers enjoy huge discounts on their purchases at the expense of the company maximizing on its high prices. Declining market share is a clear indication of the weakening value of the country’s currency. Closure of stores translates to loss of jobs and a clear indication of the likelihood of losing on the company’s revenue. To solve this situation there had to be major key actors in restoring confidence not just to the customers but to the shareholders as well. Johnson is one of the major key players in this strategy. He was the CEO of the company at a time when the company was expecting to make the major transition from the high low pricing strategy to the fair price strategy (Dongwon, 2009). He was the vice president at Target in the 1990s during which he saw to it that the mass merchandiser was transformed into a hot retail brand selling stylish and affordable brands. It was at this time that he also negotiated a contract with Micheal Graves who was a designer. This was to be the first of the company’s high end sales that helped to market the company as a high end store. It was intended to give the company a competitive edge over other competitors. With a shift from high low pricing strategy to a fair and square pricing strategy the company would make sales throughout the year. Shopping experience would not be seen as a seasonal affair but as an experience that a customer would choose to have at their own disposal and with their own terms. Another key player was William Ackman who was a major shareholder of the company of approximately 18%.he was very instrumental in advocating for Johnson to take up

Antigone by Sophocles Essay Example | Topics and Well Written Essays - 3000 words

Antigone by Sophocles - Essay Example The ancient Greek play Antigone, written around 442 BC by the famous dramatist Sophocles, has become one of the world’s classics and has been widely published, performed and adapted in many languages and formats across the world. It is a memorable play, characterized by a background of death and destruction, and the strong figures of Antigone and Creon, who are locked in opposition over what is to be done with the dead body of Antigone’s brother Polyneices. Major themes like the duty of a statesman (Creon) to protect his citizens against traitors, the duty of a woman (Antigone) to honor her relatives with a decent burial, and the duty of all to respect the gods are developed in the play. The various characters are depicted taking up positions which demonstrate a number of different heroic qualities. In the opening scene Ismene appears to be timid and she hides behind her gender to avoid facing up to the conflict that is presented to her by Antigone: â€Å"We must remember that by birth we’re women,/and as such, we shouldn’t fight with men† Ismene realizes that she has a duty to bury her brother, but her approach is to back away from that and rely on the mercy of the gods and the dead: â€Å"So I’ll ask those underground for pardon†. Ismene is concerned above all with her image as a woman, and she is very aware of how her actions will make her appear to other people. She wants to be seen as a perfect woman, meek and obedient: â€Å"But I can’t act against the state.... Ismene cannot face up to life alone, and so she speaks out of weakness, and a desire to suffer death in order to spare herself still more suffering later. The lowly Guard is the character who most clearly operates solely in his own best interests. He is afraid of Creon, with good reason, because he knows that he has failed in his duty to watch over the corpse of Polyneices and could face very severe consequences, even death, if he does not make good his error. He has news for Creon, but makes sure that he communicates his concern about his own fate first: â€Å"Guard: I want to tell you first about myself./ I did not do it. And I didn’t see/the one who did. So it would be unjust/if I should come to grief.† (Antigone, lines 275- 277). This pleading makes him look like an unruly child, trying to explain away his conduct in front of an angry father. He also tries to spread the blame amongst his colleagues saying â€Å"Every one of us was responsible./but none of us was cl early in the wrong.† (Antigone, lines 301-302). He did not volunteer to be the bringer of bad news, but was chosen by â€Å"the luck of the draw† (Antigone, line 317) which shows that he is at the mercy of fate, and just following what he has to do, rather than making a moral decision about it. The first instinct that he has is to run away from his job and save his own life. He is not particularly loyal to his employer, but just wants to save his own skin. In the end he sees a chance to redeem himself, and keep his job, by offering up the woman he has caught in the act of burying the corpse. The way that he keeps changing his mind shows that he is willing to act opportunistically, based on whatever

Promote Communication in Health, Social Care Essay Example for Free

Promote Communication in Health, Social Care Essay 1, 1.1 People communicate for many different reasons. They can consist of portraying emotions, pain or opinions. Communication between colleagues is essential to the continuity of care for the service user, and the staffs are aware of the current needs of the service user. Communicating can resolve conflict, avoid cultural misunderstandings, solve problems develop good relations with others. 1, 1.2 Communication is a fundamental relationship-building skill in the workplace. If people dont communicate well they limit their ability to connect on any meaningful level and, at the extreme, can create conflict. Positive communication skills like listening, open-ended questions, calm tone of voice and I statements help bring people together because they are behaviours that lead to creating relationships. Workplace relationships also become a lot stronger when people can clearly and effectively communicate what they need and allow others to do the same. Read more:  Identify the different reasons people communicate  essay 2, 2.2 The factors of promoting effective communication can be verbal, non verbal the environment. The tone or pitch, language of your voice is a verbal factor. If you are talking to a child you may talk in simply terms, lower yourself to their level and speak slower to ensure good communications. Eye contact, facial hand gestures body language are all factors of non verbal communication. Facial and hand gestures, are subject to the situation. A smile and perhaps a hand on their shoulder is a polite friendly way to communicate to a child. Whereby frowning and waving your arms as if you’re annoyed would be detrimental to the Childs feelings. communication. If you were communicating with a child there was noise as this could distract them. 3, 3.1 Communication can be slightly different when using it with other people from different backgrounds. Communication can be interpreted in different ways by different people, this is because they may not speak English, if from a  different country, or they may not understand you. This is also a barrier to communication. . E.g. Italians are traditionally very verbal when they use speech they use their hands to gesture to make their points. Indian people are quiet and reverent they don’t use gestures like Italians 3, 3.2 Not making communication aids available or checking they are working, a noisy environment, not understanding or being aware of an individual’s needs, wishes, beliefs, values and culture, a lack of privacy, an uncomfortable environment e.g. lighting, temperature, different language, use of jargon. 3, 3.5 There are a number of services that can be accessed to support communication. These include: †¢ Interpreters †¢ Translators †¢ Signers †¢ Advocators There is also a range of specialist equipment. These include: †¢ Induction loops †¢ Braille embossers and printers †¢ Makaton Each local government body should provide Language Support Services, which will include British Sign Language interpreters, deaf blind interpreters, lip speakers/readers, and note takers. These services can be utilised by educational and health services through a booking system. Each local authority educational department also has access to a team of support specialists including speech and language therapists. Support can also be found on the internet through various specialist websites, including: †¢ The British Deaf Society †¢ The National Blind Children’s Society Support can also be found on the internet by use of a search engine. In my role i would access these service via our control room. Local health clinics and libraries will also provide information on how to access help and support. 4, 4.1 Confidentiality means not sharing information about people without their knowledge and agreement, and ensuring that written and electronic information cannot be accessed or read by people who have no reason to see it. 4, 4.3 The potential tension between maintaining a individuals confidentiality and disclosing concerns is that the individual may feel they can no longer trust the care worker, and cause the individual to withhold future concerns they may have. Another tension between the two is that if the care worker choose not to disclose the information that has been passed to them that might be putting the individual in danger, the care worker in no longer fur filling their duty of care to that individual and may result in future incidents that might of been avoided, the care worker may also have the stress of holding that concern and wondering whether or not to disclose it.

Free Essays -Themes of Native Son :: Native Son Essays

Themes of Native Son Frustration and hopelessness develop as major themes of the story.   When Bigger and his friend Gus watch a sky writing plane, Bigger expresses frustration in his statement   "I could fly one of them things if I had a chance."   Discussing the impossibility of accomplishment in the white-controlled world, Bigger expresses hopelessness, saying, "They don't let us do nothing."   When Gus reminds Bigger that they have always known this, Bigger agrees, but insists that he cannot accustom himself to it. "Every time I think about it," he says, "I feel like somebody's poking a red-hot iron down my throat."   Today a good example of the same type of frustration can be seen on the various music videos done by black artists.   These video portray, poor education and a lack of opportunities afforded to blacks. Oppression, hate, and the separatism between whites and blacks also arises as a main theme.   Bigger represents the oppressed but rebellious black, in contrast the Dalton's represent naive whites, and Jan and Max represent the oppressed communists.   These various characters hate each other without comprehend the underlying social cause.   Only the oppressed groups come to help and forgive each other by the end of the novel, while the oppressors still asking for bitter vengeance.   The separatism become obvious while Bigger when sits in the car with Mary and Jan.   He feels afraid and uncomfortable being treated like an equal and being allowed to sit near them.   This separatism also made his oppressors blindly ignorant of the realities of social oppression.   Separatism affects both sides of the color line.   The characters consider each other as separate entities, never interacting on an equal basis.   Social ignorance allows the scapegoating of Bigger, to vent   the anger and rage built up from by many years of tension between the races.   A good example of separatism and oppression in our area shows up in the conflicts between Whites and Hispanics. Arguments about English as the official language as the official language of the US represent the manifestations of this conflict. A notable theme that the author portrays through Bigger's actions come from the true meaning of freedom to the oppressed.   Bigger's discovered "freedom" came to him in two instances, in both cases while committing murder.   With the death of Mary Dalton, Bigger starts to realize that for the first time he has gone against the law. Free Essays -Themes of Native Son :: Native Son Essays Themes of Native Son Frustration and hopelessness develop as major themes of the story.   When Bigger and his friend Gus watch a sky writing plane, Bigger expresses frustration in his statement   "I could fly one of them things if I had a chance."   Discussing the impossibility of accomplishment in the white-controlled world, Bigger expresses hopelessness, saying, "They don't let us do nothing."   When Gus reminds Bigger that they have always known this, Bigger agrees, but insists that he cannot accustom himself to it. "Every time I think about it," he says, "I feel like somebody's poking a red-hot iron down my throat."   Today a good example of the same type of frustration can be seen on the various music videos done by black artists.   These video portray, poor education and a lack of opportunities afforded to blacks. Oppression, hate, and the separatism between whites and blacks also arises as a main theme.   Bigger represents the oppressed but rebellious black, in contrast the Dalton's represent naive whites, and Jan and Max represent the oppressed communists.   These various characters hate each other without comprehend the underlying social cause.   Only the oppressed groups come to help and forgive each other by the end of the novel, while the oppressors still asking for bitter vengeance.   The separatism become obvious while Bigger when sits in the car with Mary and Jan.   He feels afraid and uncomfortable being treated like an equal and being allowed to sit near them.   This separatism also made his oppressors blindly ignorant of the realities of social oppression.   Separatism affects both sides of the color line.   The characters consider each other as separate entities, never interacting on an equal basis.   Social ignorance allows the scapegoating of Bigger, to vent   the anger and rage built up from by many years of tension between the races.   A good example of separatism and oppression in our area shows up in the conflicts between Whites and Hispanics. Arguments about English as the official language as the official language of the US represent the manifestations of this conflict. A notable theme that the author portrays through Bigger's actions come from the true meaning of freedom to the oppressed.   Bigger's discovered "freedom" came to him in two instances, in both cases while committing murder.   With the death of Mary Dalton, Bigger starts to realize that for the first time he has gone against the law.

Creating Shared Value: Lessening the Tension Between Society and the Economy by Utilizing Corporate Social Responsibility to Its Full Potential

Creating Shared Value: Lessening the Tension between Society and the Economy by Utilizing Corporate Social Responsibility to its full Potential PA 311 Introduction to Civic Engagement INTRODUCTION Commerce is an essential part of humanity. Without commerce man would most likely still be in an animalistic state relying on the hunter-gatherer life style. With business and trade, come economic prosperity and a higher standard of living. However, business can also create situations that are unjust and not equitable for all humans.On the same token, society can create environments in which a business cannot successfully operate. A tension between economy and society has existed since the beginning of modern human culture. Throughout history cultures have tried to lessen the tension with mixed results. Communism attempted to eradicate the problem by eradicating the profit motive but in the end, it was unsuccessful. Socialist theorists failed to understand that business is part of human nat ure and if wielded correctly can benefit not only the business, but the society as well.In modern times the attempt to lessen the tension between the two has taken the form of Corporate Social Responsibility (CSR). While it has many benefits it also leaves the profit motive out of the equation by only focusing on the needs of society and not of business. In its current state, CSR is not a sustainable form of philanthropy and will ultimately fail. A newer version of CSR, Creating Shared Value takes into account, not only society’s needs but the businesses’ as well. By operating within this model we can create a self-sustainable equilibrium in which both business and society as a whole, prosper.Only by uniting the two, and focusing on the commonalties, not the differences, can we create a situation in which the tension between economics and society are tempered. This paper will show how the modern era attempted to lessen the tension between the two by the creation of CSR . It will show the history of the program and ultimately its failings. Later, it will focus on the new concept of Creating Shared Value and how it can benefit society and lessen the tension between economics and society. Origins of Corporate Social ResponsibilityBenjamin W. Heineman, a senior vice president for law and public affairs at General Electric, defines CSR as. 1. Strong, sustained economic performance. 2. Rigorous compliance with financial and legal rules. 3. Ethical and other citizenship action, beyond formal requirements, which advance a corporation’s reputation and long-term health (Olowski, p. 6). These concepts were not the norm in business forty years ago. Most people believed that corporation’s sole responsibility was to conduct business and be profitable.However, the role of business in society began to be seriously questioned during the cultural revolution of the 1960s. With the possible exception of the depression of the 30s corporations were held i n high esteem in America. From the early beginnings of US business to the 1960s people assumed that business existed solely to serve the economic needs of the country. Businesses produce goods and services and employ citizens thus providing them economic security. Employed Americans can then buy more goods and services producing more commerce and business which leads to more employment (Wilson, 2000, p. 3).This role is very important in a society because if it is done correctly, it will eventually raise the standard of living for most of its citizens. This idea that corporations were merely agents of economics was not seriously challenged until the 1960’s (Wilson, 2000, p. 6). During the turbulent 60s there were many societal changes that led to the birth of Corporate Social Responsibility and a heighted sense of conflict between society and business. Affluence doubled in the decade of the sixties allowing more young adults to attend college. Citizens of the US became more fi nancially stable and better educated (Wilson, 2000, p. ). With this social growth came more expectations from corporations in regards to safety, quality, and environmental considerations. They also had increased consumer buying power giving them the freedom to choose which products and from which firms they would purchase. At the same time confidence in our institutions were begging to wane in part due to the war in Vietnam and the Civil Rights movement (Ackerman, 1979, p. 4). Corporations, which were run mostly by an older generation, were quick to dismiss the changing tides as â€Å"a few radical kids on campus† (Wilson, 2000, p. 8).However, as pressure mounted on American corporations, many politicians took the mantle and conducted congressional hearings to investigate corporate scandals. Starting in the late 60’s corporations’ general mentality began to change as they felt the impact on their corporate image and their bottom line (Wilson, 2000, p. 10). Thoug h there had always been tension between the public and business, not until the 60’s was there such a strong public backlash to corporate scandals. Starting with boycotts of the Civil Rights Movement and the agricultural sector, businesses began to change their attitudes towards the public.This was exacerbated with the scandal of Nestle, who, for decades, sold infant formula as a substitute for breast milk in many developing nations with devastating effects on infant development (Richter, 2001, p. 50). Also during the Vietnam War, Dow Chemical, the major producer of napalm and Agent Orange saw their public image devastated. The two chemicals that they sold to the US government compounded the pain and suffering of the Vietnamese people and many in the US began to protest and boycott their products. Later in the 20th century Nike was found to have unfair working conditions in many of its factories in developing nations.This scandal, like that of Nestle and many others, had a det rimental effect on the company’s reputation and ultimately their profits. US corporations knew they had to react to stay competitive in the changing world. American firms changed from being reactionary to social and political scandals to being pro-active. In an attempt to restore their image with the public they started to invest in what is now known as Corporate Social Responsibility. Problems with Corporate Social Responsibility Porter and Kramer in their work Strategy and Society (Harvard Business Review, 2006, p. ), remark that there are four main arguments for Corporate Social Responsibility: moral obligation, sustainability, license to operate, and reputation. However, most companies CSR approaches were created and implanted to bolster their reputations. Not that this is particularly unfounded because in this market economy many companies live or die by their reputations. Their CSR policies can produce some societal benefits. However, many focus on â€Å"short term def ensive reactions†¦ with minimal value to society and no strategic benefit for the business† (Porter, Kremer, 2006 p. ). Porter and Kremer (2006) also state that all four of these rationales share the same weakness; â€Å"they focus on the tension between business and society rather than on their interdependence. They mostly focus on issues that are unrelated to their business practice and set up philanthropic programs designed to bolster their corporate image† (p 4). For example Ford, which up until recently, were having monetary difficulties, donated a large portion of money to help develop an environmentally friendly high tech football stadium for the Detroit Lions.The idea was well intentioned but keeping the money and investing in many of their Midwest plants could have kept them from shutting down, thus preserving jobs and stock holder equity (Olowski, p. 12). The major criticism of CSR is that it is a shield against corporation’s wrong doings. One migh t argue that they are trying to buy the public’s support by investing in projects that will gain them notoriety. Though CSR in this state may be well intentioned, giving money away frivolously does little to assist the business and in most cases does little for society.This is unfortunate, because corporations possess vast resources and have the potential to create a lasting impact. Companies have a symbiotic relationship with the communities in which they live and do business. An unhealthy community is not a good environment for firms and likewise an unhealthy company does not benefit the community. A company that seeks profits at the expense of its people will be unsuccessful. However the reverse is also true; citizens who attempt to drive out successful businesses will only end up hurting their communities.Only by recognizing the linkage between the two will the tension between society and business be tempered. As Wilson states in his book, The New Rules of Corporate Condu ct (2000, p. 16); â€Å"But the scene (CSR) is ever in motion. There is no point of stability and equilibrium. Where we are now is not a settled end point but a springboard to the future. † The new concept of Creating Shared Value attempts to restore the balance and equilibrium between society and business. Creating Shared Value Porter and Kramer wrote in their study, Strategy and Society (2006, P. ) that â€Å"no business can solve all of life’s ills. † Companies, historically, have used CSR to focus on issues not related to their business model and have gotten mixed results both from society and their bottom line. This is not a sustainable business model because it does not create wealth potential. Many CRS initiatives have been disregarded by firms due to lack of share holder interest and monetary problems. Instead, Porter and Kramer argue that a more sustainable system should benefit both parties.Firms, wanting to engage in CSR, should focus on a single issu e that creates shared value between the business and society. By focusing on social issues directly related to the business they can create a greater impact that is measurable and sustainable. In essence, Creating Shared Value is about benefiting the society and the company. When the two come together to create shared value both benefit tremendously and the tension is lessened. A good example of the concept of Creating Shared Value comes from an unlikely source; Nestle.Although they partook in some unforgivable business practices, they possess some redeeming qualities. In the 1960’s Nestle built a dairy in the northern Indian province of Moga. This was an extremely poverty stricken area where farmers lacked refrigeration and veterinary care for their cows. Nestle built refrigerated collection points in each town and sent its trucks to come and collect milk from each farmer. Nestle also provided veterinary care and information to the farmers not only for their benefit but to e nsure that the milk they were receiving was of high quality.The relationship between the farmers of Moga and Nestle continued to grow and benefited both tremendously. When Nestle opened its first dairy, they had only 180 farmers who sold milk. As of when this study was produced there are now over 75,000 (Porter, Kramer, 2006 p. 11). Now Moga has a significantly higher standard of living in comparison with other provinces of India. Nestle benefited by entering into a new market and gaining a competitive advantage without having to pay middlemen for their milk. This is a good example of how shared value can benefit both the society and the business.CONCLUSION Throughout human history many have attempted to resolve the conflict between economics and society. Even in the early stages of the United States our founding fathers recognized that a strong economy would foster an even stronger society. As Henton, Melville and Walesh state in their book The Civically Engaged Reader (2004, P. 91 ); â€Å"Adams and Madison reconciled these extremes with their pragmatic view that civic government and free markets could channel self-interest toward public good. The modern commercial society developed from a market economy based on shared principals. During the modern era, many companies attempted to diminish the tension between their business and the surrounding society with the creation of Corporate Social Responsibility. They figured that if they invested in social programs their image would not be negatively affected. Ultimately, CSR was a failure because it did not recognize the link between society and business. Instead, it focused solely on preserving the companies’ reputation without realizing the potential business opportunities that the commonalities could create.Creating Shared Value attempts to fix the failings of CSR by concentrating on the linkage between society and business and creating opportunities that benefit both parties. As Porter and Kramer state in Strategy and Society (2006, P 13); Efforts to find shared value in operating practices and in the social dimensions of competitive context have the potential not only to foster economic and social development but to change the way companies and society think about each other.Only by realizing that society and economics engage in a symbiotic relationship will we be able to extinguish the tension between the two. Works Cited Olowski, Lew J. Corporate Social Responsibility: It’s History, Ethical Justification, And Abuses in the Business World. Retrieved from http://www. rockhurst. edu/news/events/images/projecti/olowski. pdf Porter, M. E. , Kramer, M. R. (2006) Strategy and Society. Harvard Business Review. Retrieved from http://www. salesforcefoundation. org/files/HBR-CompetiveAdvAndCSR. pdf Henton, D. , Melville J. , Walesh K. 2004). Civic Revolutionaries. San Francisco, CA: Jossey – Bass. Wilson, I. (2000). The New Rules of Corporate Conduct: Rewriting the Social Ch arter. Westport, CT: Quorum Books. Davis, L. E. , Hughes, J. R. , McDougall, D. M. (1969). American Economic History: The Development of a National Economy. Homewood, IL: Richard D. Irwin, Inc. Richter, J. (2001). Holding Corporations Accountable. New York, NY: Zed Books Ltd. Ackerman, R. W. , Bauer, R. A. (1979). Corporate Social Responsiveness: The Modern Dilemma. Reston, VA: Reston Publishing Company, Inc.